FLIKK. is a bold, eco-conscious startup redefining what it means to carry water. With a focus on sustainability, durability, and style, FLIKK. set out to create a water bottle for people who move — from trailheads to city streets.
The goal of this project was to craft a set of 4:5 social media ads that highlight the bottle’s three key brand pillars:
- Eco-Friendly
- Adventure Ready
- Built to Last
Rather than relying on overly polished product renders or generic lifestyle footage, the campaign takes a grounded, visually striking approach to storytelling. Each ad is designed to resonate with Gen Z and Millennial audiences who care about impact, design, and getting outside without compromising on style.
The campaign tagline, "Where there's water, there's FLIKK.", anchors the visuals with a sense of movement and presence. Whether on a bike, a summit, or your kitchen counter, FLIKK. is there.
Objective
The primary objective of this campaign was to position FLIKK. as more than just a water bottle, but as a lifestyle essential for environmentally conscious individuals who live actively and intentionally. With sustainability baked into its DNA, FLIKK. needed a social media presence that spoke to its values without falling into the trap of greenwashing or generic "outdoorsy" branding.
Our goal was to develop a visually cohesive and message-driven ad series for platforms like Instagram and TikTok, targeting young consumers (ages 18–35) who prioritize functionality, sustainability, and aesthetic design in their everyday purchases.
Key focuses included:
- Highlighting eco-friendliness without lecturing or overwhelming.
- Emphasizing durability with visuals and copy that convey ruggedness and longevity.
- Building brand affinity by matching tone and style with the casual, confident energy of today’s adventure-curious audience.
The campaign needed to feel fresh, unfussy, and confident, a direct reflection of FLIKK’s mission: hydration that travels well, does good, and looks great while doing it.
Creative Takeaways
Project Overview
Services Provided
Brand Positioning Support, Concept & Copywriting, Visual Design, 4 Custom 4:5 Social Ads (Instagram)
Final Deliverables
4 Vertical (4:5) Instagram Ads, Ad Copy & Captions, Social Brand Guidelines, Logo Package, Thumbnail & Cover Image Assets
Messaging Strategy
The messaging for FLIKK. was built around the idea that this isn’t just a water bottle, it’s a mindset. Designed for conscious consumers who care as much about sustainability as they do about spontaneity, FLIKK. positions itself at the intersection of eco-awareness and adventure. The tone is confident but minimal, with messaging that avoids heavy-handed language and instead celebrates personal impact and mobility.
We highlighted three key brand pillars: Eco-Friendly, Adventure Ready, and Built to Last. Each ad leaned into these traits with future-focused language and visual storytelling. "Eco-Friendly" emphasized FLIKK.’s commitment to reducing waste and encouraging smarter consumption habits, all without sounding preachy. "Adventure Ready" spoke to the bottle’s portability and design, capable of fitting into any lifestyle, from the trails to the office. "Built to Last" reinforced the durability of FLIKK., connecting longevity to sustainability.
At every touchpoint, the goal was to invite people into a lifestyle that feels fresh, capable, and conscious, summed up perfectly in the brand’s tagline:
“Where there’s water, there’s FLIKK.”
Working with FLIKK. reinforced the idea that a strong visual identity doesn’t need to be loud; it needs to be clear. This campaign centered on restraint: clean visuals, purposeful copy, and messaging that trusted the product to speak for itself. Instead of pushing aggressive urgency or gimmicky tactics, we leaned into lifestyle moments that felt relatable, calm, and grounded in intention.
The 4:5 ad format forced a deliberate composition; vertical, social-friendly, and built for attention without demanding it. Each visual was framed to stop a scroll, not through chaos, but by feeling different: softer tones, negative space, and text that felt like a conversation, not a broadcast.
One of the key lessons from this project was the value of aligning tone with values. FLIKK. is built to last, and our creative decisions reflected that, from typography to tagline. We didn’t need to manufacture hype. We just had to show up with clarity, consistency, and a point of view that resonated with people who want to make meaningful choices without sacrificing style.
This campaign was a reminder that when the product is strong and the values are clear, simplicity can do the heavy lifting.